Our Product Line

Tasty and tender premium meat
Product Line

Our range:
your taste

Our diverse offer ranges from Argentine beef of the finest quality to super tender premium beef from the lush pastures of Ireland to premium Uruguayan beef. Our diverse offer ranges from Argentine beef of the finest quality to super tender premium beef from the lush pastures of Ireland to premium Uruguayan beef.
As an established European quality meat importer with top contacts, we supply you not only with well-known varieties but also with special products from the meat market, depending on the requirements of the market and customers’ needs. Regardless of the origin and the wide range of meat cuts and fine cuts, you will always receive first-rate products that are rich in flavour.

“Our own brands, Meat Royal and Beef Argentina, offer the finest Argentinian beef steaks, which are deep-frozen to ensure maximum freshness and flavour.”

Product Line

Our brands –
a sign of quality

We ensure consistently high quality standards with our brands, offering your customers reliable quality. Our own brands are portioned and labelled as required and offer high-quality meat from animals that are reared and kept with an appreciation of animal welfare, ensuring the best possible quality.

Meat Royal

With Meat Royal, you don’t have to compromise on quality when preparing quick meals. Our premium meat products combine exceptional flavour with top-quality ingredients, making them also perfect for convenient, delicious ready meals. We rely on natural ingredients and first-class standards to create a royal flavour experience in no time at all.

Produkte Meat Royal

Beef Argentina

Beef Argentina: Carpaccio and frozen steaks for real connoisseurs. Tender, flavourful and unadulterated, our new brand Beef Argentina brings the finest Argentinian beef straight to your freezer. Perfectly matured steaks that are quick to prepare — ideal for steak lovers who appreciate quality.

“As an established European premium meat importer with top contacts, we supply you not only with well-known varieties but also with special products from the meat market.”

Product Line

Variety and top quality: our producers

Our producers stand for top quality and responsible farming. We offer a range of meat specialities from some of the best meat producing countries in the world, including Argentina, Chile, Uruguay, New Zealand, Australia, Ireland and Canada. Our selection is carefully curated to meet the highest standards and offer variety and excellence.

High-quality beef from Argentina, Uruguay and Chile

Together with our long-standing partners and company representatives in South America, we bring the best beef from selected cattle breeds directly from the wild to German and European retailers.

In addition to the traditional prime cuts – the so-called luxury cuts such as roast beef, rump, fillet and entrecôte – our core range also includes items from the leg 4-cut (topside without cover, bottomside without roll, semi-roll and ball) as part of our extensive import program in exceptional quality from young steers.

Grain-Fed Beef from Argentina

When cattle are able to move freely about and graze relaxed on lush pastures, they grow up in a completely naturally way and not too quickly. This makes their meat particularly tasty. However, this excellent meat quality can be further enhanced by feeding the animals additional grain a good 100 days before they are slaughtered. This produces more intramuscular fat, which gives the meat a pronounced marbling and thus even more flavour.
Our premium grain-fed beef comes from Devesa, the Argentinian family-owned company Azul Natural Beef, which has stood for exquisite meat quality worldwide for over 100 years.

Best beef from Uruguay

Endless lush green pastures in a fertile, rolling hilly landscape where the cattle can move freely throughout the year are the perfect conditions for cattle to grow up in Uruguay. Angus and Hereford cattle as well as their crossbreeds are bred almost exclusively in Uruguay. Beef from Uruguay has a worldwide reputation for being particularly nutritious and healthy. No wonder: the cattle are only kept on natural pastures, and they are not given other types of feed. Typical for agriculture in Uruguay are the low tillage rates and the avoidance of using harmful chemicals. The result is uncontaminated forage grass and excellent meat.

Tender lamb meat from New Zealand and Australia

We import particularly tender, nutrient-rich lamb meat and offer fine cuts such as lamb salmon, fillet, rack of lamb, leg and many more from the spacious pastures of New Zealand and Australia . Raised under optimal climatic conditions, the animals provide a perfect, consistently high meat quality.
Lamb meat from New Zealand sets standards not only in terms of taste but also in terms of safety: The German market benefits from the very strict regulations and controls regarding animal welfare and the production process on the island.

Finest beef from Ireland

In addition to the classics such as roast beef, fillet, topside, entrecôte, T-bone, thick flank, faux-filet or cheek, we also supply all other kinds of meat of grass-fed cattle from the green hills and pastures of Ireland. Whatever you order, we provide you with healthy and ultra tender premium beef. As an established meat wholesaler, we can also handle large volume requirements at short notice.

Premium Bison from Canada | So tender and yet nutritious too

Once threatened with extinction, today it is a success story for the conservation of species: the bison. It is hard to imagine that centuries ago, millions of these animals moved through North America self-sufficiently. The rediscovery of the delicate meat is probably one of the reasons that saved the bison from extinction.
Because as precious as the animal is, it’s meat is also healthy: extremely low in fat, very tasty, highly nutritious. Our bison producers meet the highest animal welfare standards. Sustainably bred, the animals receive no hormones, antibiotics or animal by-products. The EU-approved processing plants are also HACCP-audited, food safety reports create transparency and guarantee sustained premium quality.

Assortment

Our range of
prime cuts and specialities

Our core range includes prime cuts such as roast beef, fillet, rump and entrecôte. However, thanks to our extensive import programme, we also offer items such as roast beef, steak-ready joints, hips A & B, topside, bottomside, ball, semi-roll, mayor cut, picanha, brisket, flank steak, flap meat, false fillet, thick bow, shovel bow, tongue cut, matambre and inside and outside skirt.

Striploin / Roast beef

Steakready, Abbildung des Teilstücks von Rindfleisch

The rump steak, also known as roast beef or striploin steak, comes from the back of the cow. This classic cut of meat is renowned for being very juicy.

Tenderloin

Filet, Abbildung des Teilstücks von Rindfleisch

The tenderloin comes from the inside of the loin muscle. As the back muscle is hardly used, the meat is particularly tender. The loin, also known as the tenderloin, is ideal for short roasting and perfect for fine dishes.

Heart of Rump

Hüfte, bzw. Rinderhüfte, Abbildung des Teilstücks von Rindfleisch

The heart of rump, also known as the sirloin, is the uppermost part of the beef leg and borders the front of the roast beef. Compared to other parts of the leg, the rump produces the most tender meat. This is because this area is less stressed.

Ribeye Lip On

Entrecote, Abbildung des Teilstücks von Rindfleisch

The entrecôte comes from the front of the cow’s back. It is characterised by a clearly visible fat marbling. This beautifully marbled steak, also known as a rib-eye steak, is particularly juicy and full of flavour thanks to the marbling of fat throughout the meat.

Steakready

Steak Ready is a carefully trimmed cut of steak from the back of the beef. Its fine marbling and tender texture make it ideal for preparing high-quality steaks.

Rump Heart Halves

Oberschale, Abbildung des Teilstücks von Rindfleisch

The Rump Heart Halves consist of Rump A and Rump B. Rump A is the slightly larger but less tender part of the rump, also known as the fillet or fillet mignon. The higher-quality rump B offers wonderfully tender meat for full-flavoured dishes.

Topside Cap Off

Unterschale, Abbildung des Teilstücks von Rindfleisch

The topside cap off is a cut from the leg of beef — more specifically, the inside of the thigh. The meat is fine-fibred, tender and slightly marbled, making it very tasty. It is precisely this meat structure that makes the cut so popular.

Flat

Hüfte, Abbildung des Teilstücks von Rindfleisch

The flat is the rear outer side of the leg of beef. Compared to the topside, the meat is coarser and more interwoven with connective tissue. The lower rind has little intramuscular fat, but a nice layer of fat.

Knuckle

Kugel, Abbildung des Teilstücks von Rindfleisch

The beef knuckle is the front part of the beef leg. It consists of three parts connected by connective tissue: the round nut, the flat nut and the nut cover. These parts can be removed individually or sold as one complete piece for roasting.

Eyeround

Rolle, bzw. Semerolle, Abbildung des Teilstücks von Rindfleisch

The eyeround, roll or semi-roll, is an elongated strand of muscle from the rear of the lower rind of beef, often sold separately. As with the rest of the lower rind, the meat in a semi-roll is coarse, firm and lean — in other words, ideal for braising.

Tail of Rump

Bürgermeisterstück, Abbildung des Teilstücks von Rindfleisch

The tail of rump is a muscle located between the rump and the leg of beef, also known as the tri-tip. This steak impresses with its pure muscle meat and high intramuscular fat content, which makes it so special and popular. The tail of rump is a comparatively large cut, weighing between 750 and 1,000 grams.

Rump Cover (Picanha)

Tafelspitz, bzw. Picanha, Abbildung des Teilstücks von Rindfleisch

The rump cover is the thin, triangular tip of the beef or veal tail adjacent to the hip. It is covered by a layer of fatty tissue on the side facing the skin. This cut of meat is used to prepare the boiled beef dish of the same name. Maturing for at least three weeks makes it ideal for roasts, steaks and picanha, or as an accompaniment to horseradish.
In addition to ‘low and slow’ cooking, maturation plays a particularly important role in ensuring the meat is tender. Our cattle’s pasture-based lifestyle guarantees the meat’s high quality and is the prerequisite for a good, tender result.

Brisket

Brust (Rinderbrust), Abbildung des Teilstücks von Rindfleisch

The brisket is located in the forequarter of the beef, lying below the transverse rib. It is separated from the rib bones at right angles. Its long fibres and moderate marbling make it best suited to slow cooking methods such as braising, boiling, simmering or roasting.

Flank Steak

Flank Steak, Abbildung des Teilstücks von Rindfleisch

The flank steak is the rear outer side of the leg of beef. Compared to the topside, the meat is coarser and more interwoven with connective tissue. The lower rind has little intramuscular fat, but a nice layer of fat.

Flapmeat

Flap Meat, Abbildung des Teilstücks von Rindfleisch

Flap meat is a flat-cut, coarse-fibred steak. It comes from the inner oblique abdominal muscle, which is located below the rib cage. In terms of barbecuing, it is located inside the abdominal cavity, between the brisket and flank steak.

Chuck Tender

Falsches Filet, Abbildung des Teilstücks von Rindfleisch

The chuck tender comes from the cow’s shoulder. More precisely, it is the front part of the beef shoulder. By contrast, the real tenderloin is a cut from the back, beneath the sirloin. It is also called the ‘false fillet’. How come? The name is certainly justified, as the cut looks very similar to the ‘real’ fillet of beef, but the meat structure is significantly different. Unlike the ‘real’ fillet, this is a heavily used muscle in the shoulder of the cow and is heavily interwoven with connective tissue, with a thick tendon running through it. The preparation also differs considerably from that of the real fillet.

Shoulder Clod

Brust, Abbildung des Teilstücks von Rindfleisch

The shoulder clod is the rear part of the beef shoulder, which is a heavily worked area. Consequently, the meat is finely grained but highly marbled. A lid sits on top of the shoulder and is connected to it by connective tissue. This lid is removed when preparing the meat as a roast.
Due to its structure, the meat requires long cooking times at low temperatures. Braising is perfect for this as it makes the meat tender and keeps it juicy. This cut of beef shoulder is also popular for roulades, goulash and sliced meat. However, this cut of beef is not suitable for quick roasting.

Oyster Blade

Schaufelbug, Abbildung des Teilstücks von Rindfleisch

The oyster blade is the central part of the beef shoulder and lies beneath the shoulder blade. At the front, it is bordered by the false tenderloin, while at the back it is bordered by the shoulder clod. The blade cover lies on top of the blade.
The muscle meat of the blade is interwoven with connective tissue and contains a thick central tendon, which is why it is best suited to braising. This connective tissue converts into soft gelatine, and even the tendon becomes tender enough to eat. This cut also has a beautifully aromatic flavour.

Chuck Roll

Dicker Bug, Abbildung des Teilstücks von Rindfleisch

The chuck roll is the area between the neck and the high rib – in other words, the neck of the beef carcass. As this is a heavily used part of the cow, the meat is somewhat coarse, moderately interspersed with connective tissue, and contains a comparatively high proportion of fat. However, this cut of beef, also known as chuck roll, is wonderfully flavourful.

Matambre

Matambre is a very thin piece of beef taken from between the skin and the ribs. This pink-coloured muscle resembles flank steak.

Inside Skirt

Insideskirt, Abbildung des Teilstücks von Rindfleisch

The inside skirt comes from the diaphragm of the beef, which is located between the lungs and the belly. As the diaphragm is constantly in motion when we breathe, the meat consists of coarse-fibred muscles and is therefore very lean. The inside skirt is the smaller, innermost muscle of the diaphragm.

Outside Skirt

Outsideskirt, Abbildung des Teilstücks von Rindfleisch

The outside skirt comes from the outer chest wall of the beef, specifically the diaphragm area. This unique piece of meat has a flat shape and a firm, fine-fibred texture.

Contact Form
We're always here for you.
Our staff are available from 8 a.m. to 5 p.m. each day to assist you with advice, orders and any other queries. Alternatively, you can use our contact form. Your enquiry will be forwarded to the relevant department immediately. We look forward to hearing from you!

Cologne Sales Office
+49 2203 36 86 10

Hamburg Sales Office
+49 40 23 50 80