Meat 2000 launches the new Meat Royal brand

There is exciting news at Meat 2000: under the Meat Royal brand, premium meat is being redefined, thrilling not only meat lovers but also representing a genuine promise of quality.

What makes Meat Royal special is that all products come from the traditional Argentinian company, Azul Natural Beef ‘Devesa’. This family business is committed to sustainable and natural cattle breeding. The animals are fed locally grown grain and are not given antibiotics, hormones or animal by-products. This means that only premium meat of controlled origin ends up on the table – or rather, on the refrigerated shelves.

Quality you can see: The brand itself is presented at its best, too. Meat Royal has a modern, strong brand image that visually underlines its premium promise. The striking exhibition stand was first unveiled at the Edeka trade fair in Dresden in March 2024. A new online presence is also being developed and is expected to launch in the first half of the year.

High-quality products such as Royal Burger, Carpaccio and Rumpsteak are currently available exclusively through wholesalers. However, entry into the retail market is already being planned. This means that even more customers will soon be able to enjoy a real meat-eating experience. And, for those short on time, the range also includes the finest pasta sauces, such as ‘Ragout à la Bolognaise’.